A lot of people are still enrolling in for business degrees, hoping it’ll open doors down the line. However, others aren’t so sure, thinking it’s a steep investment that might not pay off in the long run.
So, that begs the question: Is getting business education still worth it in the next few years?
This blog post tackles in detail the value of a business degree in 2025—and beyond. Discover what employers think and how students feel about this. More importantly, learn how to make the most of the experience for informed academic and career decisions.
The Current Trends in Business Education
Let’s start with the fundamentals: What precisely is business education?
At its core, this bachelor’s degree offers foundational knowledge and skills in various aspects of—yes, business. Whether it’s a Bachelor of Science, Bachelor of Arts, or a Bachelor’s in Business Administration (BBA), you’re diving into courses, such as:
- Business management
- Economics
- Finance
- Marketing
- Human resources
Now, if you’re in college or just weighing your options, it’s wise to keep a finger on the pulse of the job market trends and beyond. Knowing what’s hot (and what’s not) can steer you toward smarter choices, both academically and career-wise.
Look around: AI is changing how we work, freelancing is the new 9-to-5, and businesses are getting serious about going green. At the same time, companies are craving people who’ve got both people skills and digital chops. It’s no wonder business degrees are still pulling serious weight.
Here’s the silver lining: you don’t have to choose between passion and paycheck. A business degree lets you chase what you care about and sets you up with real-deal career options.
No surprise then—business is still the top dog when it comes to majors in the U.S., making up nearly one in five bachelor’s degrees. Despite the occasional doubt, the numbers say it all: business is still booming.
So, what exactly is the current landscape in business education? Here’s what you need to know:
- Business majors are still a top choice. It’s a crowd favorite for a reason—this degree unlocks a ton of doors. Whether you’re crunching numbers in finance, crafting campaigns in marketing, or plotting your startup dream, it’s a rock-solid springboard.
- Students are opting for specialized paths. Sure, general business works, but these days, many are picking sharper routes like data analytics, sustainable biz practices, or digital marketing. Some even explore niche areas like wellness entrepreneurship—think launching your own retreat or offering yoga teacher training in Bali as part of a lifestyle brand. Why? Because in a sea of sameness, standing out is the name of the game.
- Online business degrees are booming. More people are skipping the lecture hall and logging in from anywhere. Flexibility is king, and online options level the playing field for working students or career switchers.
- Tech skills have now become a must. Gone are the days when business was all spreadsheets and suits; Now, it’s data, automation, and AI. If you can’t speak tech, you might get left behind.
- The global focus is growing and expanding. Business today doesn’t stop at borders, and neither should your education. Programs are weaving in international markets, cross-cultural strategy, and global case studies.
- Soft skills matter just as much as hard skills. You could have a brain full of business smarts, but if you can’t lead a team or hold a clear conversation, you’re playing with a flat tire. These days, emotional intelligence, teamwork vibes, and the ability to roll with the punches are all part of the success package.
- Entrepreneurship has already gained ground. More students are dreaming beyond the 9-to-5 and building something of their own. Business schools are catching up by offering startup labs, pitch competitions, and venture-building courses.
Discover the value of a business degree from employer and student perspectives in the next section.
The Value of Business Degree: Employer Perceptions and Student Perspectives in 2025
Business remains one of the most popular degrees—and for good reason. The stats speak for themselves, with a large number of students continuing to enroll in business-related courses. However, let’s delve deeper into that!
Consider these viable questions: What does a business degree bring to the table? Is it still worth the investment in 2025? Let’s cut to the chase—here’s what both employers and students are saying:
Employers
1. Skills matter more than the degree itself
Skillsets are essential in the workplace, more than anything else. Whether soft or hard skills, they keep stakeholder relationships strong and business operations up and running. However, a recent survey of over 1,000 American professionals reveals a glaring truth: A whopping 70% of leaders claim there’s a skills gap in the workplace.
That’s why most employers believe that the skill is more important than the actual degree. This notion is reinforced by no less than Shawn Plummer, CEO at The Annuity Expert. Plummer says, “A degree might open the door, but skills are what keep you in the room. In today’s fast-paced world, employers care more about what you can actually do than the title on your diploma.”
2. Specialized or tech-savvy grads stand out
Two business trends have recently emerged: industry evolution and technological adoption. These trends call for professionals in specialized fields and with technical expertise. That’s why more companies are scooping up talent with sharp skills in areas like AI and cybersecurity in the corporate world or telemedicine and remote patient monitoring (RPM) in the healthcare space.
3. People have mixed views on ROI from business grads
Employers have different perceptions about business degree graduates regarding return on investment (ROI). Some believe business education requires too much training investment, but doesn’t necessarily prepare students for the business world. Meanwhile, others value the foundational knowledge and skills that this education brings.
Gary Hemming, Owner and Finance Director at ABC Finance, believes in the latter. He claims that professionals working in the business, financial services, and insurance (BFSI) industry should have extensive financial backgrounds. Hemming shares, “A business degree isn’t a golden ticket, but it lays a solid foundation. We see value in grads who come in with the basics and are ready to grow from day one.”
Students
1. Business education is still seen as a viable option
Many students are enrolling in business courses, as reinforced by the statistics above. This means that they see earning this degree as a ticket to a great career opportunity. They believe that this helps them get a lucrative job or launch their own business in the future.
Ben Bouman, Business Owner at HeavyLift Direct, recommends that students take business courses. He believes that this not only leads to career chances but also to business opportunities. Bouman says, “A business degree gives you options—whether you want to climb the corporate ladder or start something of your own. It’s a smart move for anyone who wants flexibility in their future.”
2. Some worry if the degree cost is really worth it
Investing in business education can be costly—think of the tuition fees involved, internship costs, and other related expenses. That’s why some students are wondering if a business degree comes with a high ROI. The good news? Due to a high demand for business graduates, nearly 65% of all graduates are employed; only 20% are continuing their education, and 11% are seeking work.
Stanislav Khilobochenko, VP of Customer Services at Clario, also emphasizes the high demand for business graduates. They also seek and hire professionals, whether specializing in finance or tech, who can help optimize their business operations. Khilobochenko shares, “The business degree cost can feel steep, but the demand for skilled grads is real. If you bring value—especially in areas like finance or tech—you’ll see that investment pays off.”
3. Value comes from skills, internships, and connections
Many students see the value of business education as proven by the enrollment statistics. However, most believe its value doesn’t necessarily come from the earned degree itself. It comes from the training you’ve undergone and the networks you’ve built. More importantly, the value emanates from the business skills you’ve developed and acquired.
Learn from Lacey Jarvis, COO at AAA State of Play, whose business strategies stem from her early academic learnings. Jarvis explains, “A business degree is one of those you-get-what-you-give deals. Its real value isn’t just the paper—it’s the skills you sharpen, the real-world stuff you dive into, and the connections you make along the ride. So while you’re in school, soak up everything you can. It all adds up.”
For Students with Business Course: How To Maximize Career Opportunities
The message is crystal clear: A business degree still carries serious weight. Both employers and students know it. But here’s the not-so-sunny side: finding a job in 2025 (and hanging onto one that actually pays well and feels meaningful) isn’t exactly a walk in the park.
That’s why, if you’re diving into a business program, it’s time to play it smart and make the most of every opportunity from the get-go. That said, here’s how to hit the ground running:
- Learn as much as you can in school. Soak up every bit of knowledge while you’re in school. It sets the foundation for everything else. More importantly, it builds the habit of continuous learning post-graduation, which is key in a fast-changing world.
- Take advantage of campus resources. From career centers to student orgs to alum events, your campus has tools you probably haven’t tapped yet. Use them to build your network, find internships, and sharpen your skills.
- Get as much real-world experience. Textbooks are great. However, nothing beats rolling up your sleeves. Internships, side gigs, or shadowing a pro will give you the street smarts your resume needs.
- Choose a specialization wisely. Not all business paths are created equal. Pick one that aligns with where the market is headed and what you’re into. A well-matched specialization can give you a head start in a competitive field.
- Focus on high-demand skills. Think data analytics, digital marketing, supply chain management, or financial modeling. These are the skills recruiters actively look for. They can put you at the front of the line!
- But never ignore your soft skills. Technical know-how is great. However, leading a team, navigating conflict, or pitching an idea is just as important. Soft skills often tip the scale when qualifications are equal.
- Find a mentor in business education. Connect with someone who’s been there and done that. Why? They can share insights, steer you away from mistakes, and boost your confidence. True enough, the role of mentorship in student success can’t be ignored.
- Leverage modern technologies. Start learning tools used in the real world, like CRM platforms for the business process outsourcing (BPO) sector or ERP software for steel industry. Tech skills make you more versatile and job-ready!
- Explore the gig economy. Freelancing on the side isn’t just for creatives anymore. It’s a great way to test your skills, earn money, and build a portfolio before graduation. About 65 million Americans worked as freelancers in 2023—that’s nearly 40% of the nation’s workforce!
- Stay up-to-date with business trends. Trends like AI, remote work, and sustainability aren’t just headline fluff; They’re reshaping the job game. Staying in the loop keeps your edge sharp and your thinking future-proof.
- Keep an entrepreneurial mindset. Think like a founder—You don’t have to launch the next big startup. However, having that entrepreneurial lens like spotting gaps, fixing problems, making moves will take you far no matter where you land.
Final Words
A business education continues to hold value today and in the future. Earning a degree in this field opens the door to opportunities, even in other relevant industries. Not only does it help you pursue a business career, but it also enhances your knowledge and skills to launch your own.
It’s crucial, however, to understand the current trends in business education. Consider those mentioned above, from getting a business major or a specialized degree to developing tech skills and acquiring global perspectives.
More importantly, align your knowledge, skills, and interests with what the job market thinks. As a student with a business degree, follow the key steps above to maximize your opportunities once you graduate. It will make a world of difference in your career!
Looking to pursue a degree in business? Read our Church Hill Classics blog for more expert insights on business and career. Once you graduate with a business degree, shop for diploma and certificate frames as a symbol of your academic achievement and an instant pass to career opportunities!
