Graduation Planning Timeline

Countdown to Your Grad Fair

January/February – or 4-5 weeks before
  • Request email blasts and social media postings about your upcoming grad fair – date, time, location, special offers, raffles
  • Post grad fair info on store homepage
  • See if your college will feature the grad fair on its website, social media, or newsletters

February/March/April – or 1 week before grad fair, plus one day before, and day of
  • Follow up with email blasts and social media posts
  • Share live happenings of the day on social media with photo posts and raffle winners

University of Kentucky - Email Blast
Email Blast - University of Kentucky/Kennedy's Wildcat Den

Countdown to Commencement

January/February – or about 4-1/2 months before
  • If you haven't already, request brochure info
  • Ask to include brochures in your college's grad packet and/or mail brochures with diplomas
  • Suggest that commencement section of school website include info about purchasing diploma frames
  • Review your diploma frame brochure from Church Hill Classics (key marketing outreach to families).
  • Request web marketing images for your website homepage, email blasts, Facebook, and Twitter
  • Mail brochures to seniors' families
  • Post a web button on the bookstore homepage to easily connect your graduating seniors and families right to your frames

March – or about 8 weeks before
  • Create a sense of celebration for your graduates with a centrally located graduation display, including your frames, balloons, signage, caps and gowns
  • Set up a simple secondary diploma frame display near store entrance, next to registers, or in a store window
  • Run a contest or raffle a diploma frame
  • Be sure you have adequate inventory for the graduation peak season. If not, contact your Jardine Rep or

End of April/May – or right around commencement
  • Email blast to your store's customer list
  • Add postings to your social media pages
Texas A&M University - College Depot - Brochure
Brochure - Texas A&M University/College Depot

Morrisville State College - Campus Store - Diploma Frame Display
Diploma Frame Display -
Morrisville State College/Campus Store

Working with you to create breakthrough results!

Church Hill Classics provides custom brochure design and fulfillment*, store signage, and all diploma frame web marketing images free of charge to qualifying accounts.

Eileen O'Gorman
Partner Marketing Manager
877-764-2525 ext. 123
Lauren Miller
Partner Marketing Specialist
877-764-2525 ext. 139

*All you pay is postage.